Goal: Go from challenger to leader

To start this new game (available to the 3 players from each high school who had the highest score in Phase 1) :

. If you are on a computer: Click here

. If you are using the mobile application “Strathena”: click on “Play mobile version” at the top of the screen.

Score to beat on March 27, 2019: 1,584

 

In this new automotive game, you are at the head of Latesun, the American leader in electric vehicles.

The game is played on six slots:

  • Electric motor vehicles in Europe, Asia and the American continent.
  • Thermal motor vehicles in Europe, Asia and the American continent

 

You have succeeded in an alliance in China, giving you a good market share also in Asia.

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Your company, Latesun, is not the world leader because it is only present at the beginning of the game in the electric motor vehicles market segment and not in the market segment of vehicles with internal combustion engine which today represents the largest slot. But the market for electric motor vehicles is growing faster by substituting of internal combustion engine vehicles (we have assumed that at 25 years old electric vehicles could represent more than 50% of the market). So you can hope one day to be a world leader, all sectors combined!

 

PGo from challenger to leader – 2018 assets of the five competitors
(companies and fictitious data)

 

However, you are being pursued by traditional competitors who are less strong in electricity but who have solid milk cows in the thermal markets, giving them the resources to catch up with you.

Obviously, You will be able to use the leverage of debt, like your competitors, but you have an advantage that they do not have (in the game): that of being able to issue shares because you are a “pure player” leader in your field, with a clear strategy, which the stock market appreciates.

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The world has changed: customs barriers have been created, debt has become more expensive than today, bankers are stricter and “product” sectors have an important geographical dimension.
 

.Go from challenger to leader – Latesun Board of Directors (companies and fictitious data)

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Good luck!

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To start a new game.

If you are on a computer: click here

. If you are using the mobile application “Strathena”: click on “Play mobile version” at the top of the screen.