Chapter 10 – BCG Matrix 5/5

Chapter 10 – BCG Matrix (5/5)

Deadweight Strategies

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1.

According to the BCG matrix, what is the company Google?

A star

A cash cow

A dilemma

A dead weight

2.

For a star, is it a good strategy to pay a large dividend?

Yes

No

3.

What happens in the long term to a star that distributes all its profit in dividends?

A dilemma

A cash cow

A dead weight

4.

What strategy should a cash cow use?

Gain market share

Pay dividends

5.

What happens at the end of the life cycle to a dilemma that maintains its market share?

A star

A dilemma

A dead weight

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