The importance of mastering information
Know your adversary as well as you can
There is no greater danger than underestimating your enemy.
Tao
Information
If you are ignorant of both your enemy and yourself, you are certain to be in peril in every battle.
Sun Tzu
Valuable information
The rule is that the general who triumphs is the one who is best informed.
Sun Tzu
The art of gathering information discreetly
An army without secret agents is like a man without eyes and ears.
Sun Tzu
Sow doubt in the enemy’s mind
It is of supreme importance to attack the enemy’s strategy itself.
Sun Tzu
Understand cultural differences
In England, everything is permitted except what is forbidden.
In Germany, everything is forbidden except what is permitted.
In France, everything is permitted, even what is forbidden.
In the USSR, everything is forbidden, even what is permitted.
Churchill
Know to avoid being surprised
Being defeated is excusable, but being surprised is unforgivable.
Napoleon